In this article we will take a look at how best to pitch yourself to journalists.

 

Firstly, feel free to use our pitch template below, to ensure you are putting your best foot forward.

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Hi [Journalist’s Name],I am responding to your request regarding [topic of the request].

 

I’m happy to share my thoughts on this:

 

[Provide a brief, quotable statement that directly addresses the request. Include any relevant data or examples if necessary. For instance: “From my experience in the field, [key insight], which explains [trend or outcome].”]

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I have [brief description of your credentials], and I’d be happy to elaborate or answer any further questions if needed.

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Feel free to reach out if you need anything else!

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Best regards,  

[Your Name]  

[Your Contact Info]  

[Optional: Link to LinkedIn or website] 

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Following hearing back from the journalist, please always make sure to follow the steps below in order to provide the best value.

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Respond Promptly

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Time sensitivity is crucial in journalism. Journalists often work on tight deadlines, so the sooner you respond, the better.

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Understand the Request

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   Read the request carefully to understand the journalist’s angle and what specific information they’re looking for.

   - Stick to the topic and only respond if your expertise or information is relevant.

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Provide Value

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   - Share unique insights or perspectives that the journalist might not easily find elsewhere.

   - Use statistics, anecdotes, or real-life examples to back up your points.

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Be Clear and Concise

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   - Journalists prefer concise responses that are easy to quote.

   - Avoid jargon or overly complex explanations; aim for clarity.

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Include a Quotation-Ready Statement

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   - Write your response in a way that is easy to quote. Use succinct, complete sentences.

   - For example: “In my experience, [key insight], and that’s why I believe [conclusion].”​

   - Mention your relevant expertise or qualifications briefly, so the journalist knows why your opinion matters.

   - Include a link to your website, LinkedIn, or any relevant background information.

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Offer to Follow Up

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   - Let the journalist know you’re available for any clarifications or follow-up questions.

   - You can say, “If you need further details, feel free to reach out. I’d be happy to help.”

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Follow Any Specific Instructions

   - Pay attention to any specific guidelines in the request, such as format preferences or word count limits.

   - If they ask for certain details (like your location or company name), be sure to include those.

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And finally, by being clear, helpful, and quick to respond, you improve your chances of being quoted and establishing a positive relationship with the journalist.