How to Pitch Guide
In this article we will take a look at how best to pitch yourself to journalists.
Firstly, feel free to use our pitch template below, to ensure you are putting your best foot forward.
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Hi [Journalist’s Name],I am responding to your request regarding [topic of the request].
I’m happy to share my thoughts on this:
[Provide a brief, quotable statement that directly addresses the request. Include any relevant data or examples if necessary. For instance: “From my experience in the field, [key insight], which explains [trend or outcome].”]
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I have [brief description of your credentials], and I’d be happy to elaborate or answer any further questions if needed.
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Feel free to reach out if you need anything else!
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Best regards,
[Your Name]
[Your Contact Info]
[Optional: Link to LinkedIn or website]
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Following hearing back from the journalist, please always make sure to follow the steps below in order to provide the best value.
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Respond Promptly
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Time sensitivity is crucial in journalism. Journalists often work on tight deadlines, so the sooner you respond, the better.
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Understand the Request
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Read the request carefully to understand the journalist’s angle and what specific information they’re looking for.
- Stick to the topic and only respond if your expertise or information is relevant.
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Provide Value
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- Share unique insights or perspectives that the journalist might not easily find elsewhere.
- Use statistics, anecdotes, or real-life examples to back up your points.
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Be Clear and Concise
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- Journalists prefer concise responses that are easy to quote.
- Avoid jargon or overly complex explanations; aim for clarity.
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Include a Quotation-Ready Statement
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- Write your response in a way that is easy to quote. Use succinct, complete sentences.
- For example: “In my experience, [key insight], and that’s why I believe [conclusion].”​
- Mention your relevant expertise or qualifications briefly, so the journalist knows why your opinion matters.
- Include a link to your website, LinkedIn, or any relevant background information.
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Offer to Follow Up
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- Let the journalist know you’re available for any clarifications or follow-up questions.
- You can say, “If you need further details, feel free to reach out. I’d be happy to help.”
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Follow Any Specific Instructions
- Pay attention to any specific guidelines in the request, such as format preferences or word count limits.
- If they ask for certain details (like your location or company name), be sure to include those.
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And finally, by being clear, helpful, and quick to respond, you improve your chances of being quoted and establishing a positive relationship with the journalist.