Pressflow Academy,
powered by The Scoop
The insider knowledge of a working journalist. A platform that puts you in front of the media every single day.
The unfair advantage most founders don't even know exists.
Meet Your Course Leader
Bianca Barratt is a journalist and PR coach for founders. She was a Senior Contributor at Forbes for five years and writes for titles such as Vogue, Cosmopolitan, The Sunday Times and The Independent.
She created The Scoop after watching founders (and PRs!) make the same avoidable mistakes - and knowing she could show them what actually works instead. Her students have since landed coverage in Forbes, Vogue, Inc., BBC, Oprah Daily, Entrepreneur and more.
She's not teaching theory. She's teaching what's working right now, because she's still in the trenches doing it every day.
EditorBianca BarrattFeatured In & Written For
Course 001
The Scoop x Pressflow — Quick Media Wins
The Scoop teaches you how to pitch. Pressflow shows you who to pitch - every single day.
The Scoop Reactive PR Course
Built by Bianca Barratt in 2023, while she was a Senior Contributor at Forbes fielding hundreds of pitches a day. She built a journalist-led PR program that shows you how to build a reputation that sells itself.
- How reactive PR actually works and how to move fast enough to win it
- How to spot the opportunities actually worth your time
- How to write pitches that journalists respond to (yes, really)
- How to position yourself as the expert in your niche
- What media are really looking for, straight from someone inside it
Optional Extra · Billed Separately
Get 10% off Pressflow Growth — our media connection platform to help you maximise your coverage and put what you've learned into action.
This is for you if...
- You're a founder who wants real, earned media, not paid placement
- You're an expert ready to become the go-to voice in your space
- You've tried PR before and felt invisible or like it was a waste of money
- You've never tried PR before but want to use it to market yourself and build authority
- You want to do it yourself and actually get results
This is NOT for you if...
- You want someone else to handle everything
- You're not willing to take action and actually send pitches
- You don't believe media visibility moves the needle
What is Pressflow?
Pressflow is a media connection platform founded in 2024 by Jelena and Graham Skene - two people who'd both worked in marketing and PR and kept running into the same problem: existing PR tools were built for agencies. Not founders.
So they built something better. Simple. Useful. Actually worth your time.
Since launching in 2025, Pressflow has grown to 2,000+ users and processes thousands of media source requests every day - all designed to help you find the right opportunities without the noise.
Ready for your unfair advantage?
Join us now and start connecting with the media that matters.