Pressflow

Bring PR in-house.
For good.

An all-in-one DIY PR platform built by working journalists that teaches founders and teams how to turn press into a marketing engine.

Pressflow 3.0 · Doors reopen Autumn 2026

$1,999 for the year (save $389), or 12 monthly payments of $199 · locked in for life.

Everything you need to do PR, in one place

The tools, community and know-how, working together. Explore what's inside.

Dashboard

Log in and know exactly what to do next.

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13:07
Good afternoon, Edward
Ask Pressflow
What should I never put in a pitch?How do I prep for a radio interview?
Upcoming Events
OCT
20
Lauren Stanley (BBC Producer) Media Q+A
Tue 13:00 · Online
OCT
21
Pitch surgery with Bianca Barratt (ex Forbes)
Wed 12:00 · Online
OCT
26
Skills lab: landing your first podcast interview
Mon 12:00 · Online
Campaign Analytics
12Campaigns sent
284Emails sent
68%Open rate
23%Click rate
Matched Requests
Set up your source profile to get matched.
Switch on AI matching and we'll flag every live request looking for someone like you.
Create profile
Latest Media Requests
Gardening experts for autumn lawn care
Country Living UK · Due today
Founders who bootstrapped to seven figures
Business Insider · Due tomorrow
Psychologists on workplace burnout
Stylist · 3 days left
Jump Back In
Workplace wellbeing beyond the fruit bowl2h ago
Hi Sarah, loved your piece on quiet cutbacks. Three retention moves that cost nothing...
Comment: burnout stats for Q4 featureyesterday
Offering our client's data on manager burnout, 2,400 UK employees surveyed...
Founder story: from redundancy to 7 figures3 days ago
Pitching Rachel's story for your careers section, she rebuilt after the 2024 layoffs...

Strategy

A media strategy personalised just to you and built with the knowledge of a real journalist. Shaped around your USP, your capacity and your goals.

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Strategy/Media & Messaging Strategy

Prepared by Pressflow · Anonymised sample

Your one-line story: A workplace wellbeing consultant helping fast-growing companies keep their best people through periods of change.

Your three pillars

1. Retention in a downturn

Why keeping people is cheaper than hiring, and what leaders get wrong.

2. Wellbeing that isn't wallpaper

Moving past fruit bowls and yoga to the changes that actually move the needle.

3. The manager as the real HR

Why your middle managers make or break culture.

Where to pitch

OutletFormatAngle
ForbesExpert columnRetention in a downturn
The TimesComment pieceThe manager as the real HR
StylistFeatureWellbeing that isn't wallpaper
BBC Radio 4InterviewKeeping talent through change

Why now: Layoffs are in the headlines every week. Editors want experts who can talk about keeping teams together, not just cutting them.

Ready-to-go angles

  • The hidden cost of every resignation letter
  • Three things managers should say during a restructure
  • Why your wellbeing budget isn't working

Journo-Trained AI

Generic AI gives generic answers. Ours is built on the knowledge of working journalists and our living media database, giving you the insider knowledge that becomes your competitive advantage.

Join the waitlist
Ask Pressflow
What should I never put in a pitch?How do I prep for a radio interview?
When is the best time to pitch Stylist magazine?
FT

From Felicity Thistlethwaite (Head of Digital, Stylist) in her Pressflow Journalist Q&A

The best time to pitch Stylist depends on their weekly meeting schedule:

  • Avoid Tuesday mornings: the major features meeting means editors already have their ideas locked. Pitching then gets your email swallowed whole.
  • Pitch ahead of Monday mornings: strategy and fortnightly planning are set Monday, with daily news meetings at 9:45 AM.
  • Be fast on reactive hooks: when a cultural moment breaks, the expert who replies fastest often gets the slot.
Drawing on journalist Q&As and your media strategy

Live Media Requests

Aggregated media requests, matched to your profile the moment they land.

Join the waitlist

Live Requests

Real-time Feed
Forbes

AI Ethics in 2026

Forbes

Seeking experts to discuss the ethical implications of autonomous agents in finance.

Deadline SoonMrsSunnyAndrea@MrsSunnyAndrea
Stylist

Sustainable Living Trends

Stylist

Looking for best new eco-friendly home products for Spring feature.

TomorrowMia JenkinsMia Jenkins
BBC

Crypto Market Analysis

BBC

Need financial analyst to comment on recent Bitcoin volatility.

David Chen@davidchen.bsky.social
The Guardian

Remote Work Culture

The Guardian

How are companies adapting their culture for fully remote teams? Seeking HR directors.

HuffPost

Healthy Eating Myths

HuffPost

Dietitian needed to debunk common myths about intermittent fasting.

Metro

Travel on a Budget

Metro

Tips for traveling Europe under £1000 this summer. Case studies needed.

Independent

Mental Health Awareness

Independent

Psychologists needed for article on workplace burnout and recovery strategies.

Cosmopolitan

Fashion Week Recap

Cosmopolitan

Fashion editors share their top picks from LFW. What's trending?

Media Lists

A hand-curated media list from ex-Forbes journalist Bianca Barratt, maintained and cleaned with agents. The best of both worlds.

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Hand curated by ex-Forbes journalist Bianca Barratt and kept verified
Journalists, sorted by beat
EC
Emma Calloway
The Times
Health & Wellness

Health features writer covering workplace wellbeing, sleep and the science of habits.

Email Verified this week
RO
Rachel Okafor
Stylist
LifestyleCareers

Commissioning editor for first-person features, women at work and money stories.

Email Verified this week
TM
Tom Mercer
Business Insider
Business & Finance

Covers founders, bootstrapping and the business of small teams doing big numbers.

Email Verified 3 days ago
PS
Priya Shah
BBC Radio 4
News & Politics

Producer booking expert guests for morning current affairs and consumer stories.

Email Verified this week

Source Profiles

Your expert profile, built for media.

Join the waitlist
CD

Christopher Davey

Private Chef

Famous award winning chef

Guiting Power, UK

In-flight dining, Dinner Parties, Events & Weddings. Creating unforgettable culinary experiences with locally sourced ingredients...

AI Matched

Pitching

Pitches that say PR pro, even if you're not.

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✓ Saved·◇ pitches/Introducing The Female Arc...

Introducing The Female Archety...

Pitch Templates

Proven templates, ready when you need them.

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Podcast pitch template

Template

Subject line: PITCH: [your expertise + unique value proposition]

Hello [name],

[Quick intro:] I've been listening to [show name] for [amount of time] now, I particularly loved your recent show with [guest name] and found what you had to say about [main point] really interesting.

[Main pitch:] After listening for a while and finding out more about your audience, I think I/my client could provide them with some really valuable insights…

Campaign Outreach

Send, track and follow up, all in one place.

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Subject
Contact List
Status
Recipients
Opens
Date
Launch Announcement
Tech Journalists
Sent
45
12 (26%)
29 Apr 2026, 09:00
Funding Press Release
Top Tier VC Writers
Sent
12
8 (66%)
15 Apr 2026, 14:30
Founder Interview Pitch
—
Sent
1
1 (100%)
02 Apr 2026, 11:15
Product Update Q2
General Tech List
Draft
—
—
10 Apr 2026, 16:45
Exclusive: Early Access
Beta Testers Media
Sent
8
5 (62%)
28 Mar 2026, 10:20

Knowledge Hub

Journalist-led classes and Q&As, on demand.

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Knowledge Hub
ClassesQ&AsWorkshops
Start here
4 lessons · 2 to 5 min each
Getting yourself ready
6 lessons · 2 to 5 min each
Pitching your own ideas
7 lessons · 2 to 5 min each
When a journalist asks
5 lessons · 2 to 5 min each
Getting known and following up
6 lessons · 2 to 5 min each
Your plan and your time
4 lessons · 2 to 5 min each

Journalist Q&As

Monthly Q&As with leading journalists.

Join the waitlist
Jack Rear
Jack Rear
The Telegraph
Alyssa Jaffer
Alyssa Jaffer
Forbes
Donna Ferguson
Donna Ferguson
The Guardian
James Hurley
James Hurley
The Times
Sam Parker
Sam Parker
GQ
Tatiana Dumitru
Tatiana Dumitru
Entrepreneur

Community

Events, connections and people like you.

Join the waitlist
Upcoming Events
OCT
20
Lauren Stanley (BBC Producer) Media Q+A
Tue 13:00 · Online
OCT
21
Pitch surgery with Bianca Barratt (ex Forbes)
Wed 12:00 · Online
OCT
26
Skills lab: landing your first podcast interview
Mon 12:00 · Online
OCT
28
Office Hours: bring your pitch, leave with a better one
Wed 17:00 · Online
NOV
4
Members meetup: London
Wed 18:30 · Online
Press founders

Real people, Real Expertise.

A journalist, a marketer and a web dev walk into a bar… well, not quite, but not far off.

Bianca Barratt

Bianca Barratt

The journalist

A working journalist for 10 years, five of them as a Forbes Senior Contributor, with bylines in Vogue, The Sunday Times, Cosmopolitan and the BBC. About a hundred pitches land in her inbox a day, and she's the one deciding which become a story. Creator of The Scoop, now part of Pressflow.

Graham Skene

Graham Skene

The web dev

10 years working in the tech industry across web development and digital marketing, Graham leads product, design and the core technology. He took Bianca and Jelena's method out of their heads and turned it into a platform.

Jelena Skene

Jelena Skene

The marketing expert

Law, then fashion, then head of digital marketing, then running her own agency for startups and scaleups. She watched client after client overpay for PR that couldn't deliver. Getting the coverage is one job; turning it into enquiries, clients and growth is hers. She built Pressflow as the fix.

Three ways to get press

Get the coverage. Keep the relationships.

Pressflow
You pitch, with a journalist in your corner
What it costs
$1,999 for the year (save $389), or 12 monthly payments of $199
Founding rate, locked in for life
Your strategy
A PR strategy built for you
by a working national journalist
Finding opportunities
Live journalist requests, matched to you
press, podcast, TV and speaking
Pitching
AI trained by a working journalist
sent straight to the right inbox
Knowing what works
See opens and clicks on every pitch
tracked in your built-in CRM
Who owns the relationships
You do
every contact stays with you
Learning and support
Academy, workshops and live journalist Q&As
a skill you keep
PR Agency
An agency pitches for you
What it costs
$3,000–$15,000/mo
typical agency retainer
Your strategy
Weeks of onboarding
Finding opportunities
The agency decides what to chase
Pitching
Written for you, in their voice
Knowing what works
A monthly report
Who owns the relationships
The agency
they leave when you do
Learning and support
Nothing, they keep the know-how
Do It Yourself
You figure it out alone
What it costs
$0–$200/mo
in tools, plus your time
Your strategy
Guesswork
Finding opportunities
You hunt for them yourself
Pitching
A blank page and a cold email
Knowing what works
Whatever lands in your inbox
Who owns the relationships
You do, if you can build them
Learning and support
Trial and error

PR agency figures are typical 2026 industry retainers, not Pressflow data. Pressflow helps you pitch and get found. It doesn't guarantee coverage.

Real businesses. Real results.

See how experts and founders land press in the outlets that matter.

“Within just a month of using Pressflow's materials, I secured an interview with the BBC and appeared on several podcasts.”

How The Nerve of My MS reached the BBC, podcasts and two industry awards, on a non-profit budget.

BBC
Natalie Busari
Natalie Busari
Founder, The Nerve of My MS
Read story
“It's only when I've said it out loud I've realised the magnitude of what the Forbes piece did for my work.”

How a single Forbes feature snowballed into talks, radio and two years of inbound.

Forbes
Lo Constantinou
Lo Constantinou
Founder, Good Copy
Read story
“I got my first mention in the i Paper, and the journalist has come back to me directly asking for more.”

How Funmi turned a first feature into a journalist who keeps coming back.

i Paper
Funmi Olufunwa
Funmi Olufunwa
Personal & Family Finance Expert
Read story
“Managed to get a client in The Times! The piece was in print too, I forgot how good it feels.”

How Rebecca landed a client in The Times, and in print.

The Times
Rebecca Newmarch
Rebecca Newmarch
PR & Communications Consultant
Read story
“The other week I sent a pitch and heard back within 4 minutes!”

How Olivia started hearing back from journalists in minutes, not weeks.

4 min
Olivia Schofield
Olivia Schofield
PR Executive
Read story
“Pressflow courses are a game changer. Bianca is a media secret weapon.”

Why Pressflow became this coach's media secret weapon.

Game-changer
Elizabeth King
Elizabeth King
Fertility Coach
Read story
Read more testimonials
Pricing

Simple, transparent pricing

One membership, everything included. Founding 50 rate, locked in for life.

Founding 50

Pressflow Pro

The full platform, the know-how and the community. A 12-month membership.

$1,999/year

One payment for the year (save $389). + VAT where applicable.

  • Personalised media strategy, written by a journalist
  • Live media requests, matched to you by AI
  • Hand-curated media database, kept verified
  • Journalist-trained AI pitch coach (Ask Pressflow)
  • Notion-style pitch editor with open tracking
  • Proven pitch templates for every scenario
  • Campaign outreach: send, track and follow up
  • Source profile with AI matching alerts
  • Knowledge Hub: journalist-led classes and Q&As
  • Monthly workshops, office hours and community

Enterprise

For agencies and larger teams running PR across several brands.

Custom

Tailored to your team and volume.

  • Everything in Pressflow Pro
  • Multiple brands and team workspaces
  • Custom onboarding for your team
  • Dedicated account support
  • Custom contracts and invoicing

Prices in USD. Pressflow Pro is a 12-month membership on either payment pathway.

FAQs

Everything you might be wondering, answered.

No - that's the point. The platform, your personalised strategy and the Knowledge Hub are built for people doing this for the first time.

Pressflow 3.0 · Doors reopen Autumn 2026

The tools and the know-how, in one place.

$1,999 for the year (save $389), or 12 monthly payments of $199 · locked in for life.