Learn exactly how to get press, from the people who decide what gets published.
Our members have been featured in
Learn how PR works. Then put it into action in minutes.
Short videos from working journalists, with the tools to put every lesson into action right there and then.
Learn from the people you're pitching.
Every video is delivered by working journalists, so you're learning what they actually want, not what a marketer thinks they want.
Bitesize, not a boring course.
Short videos you can watch between meetings, each one covering exactly one thing.
Help at exactly the right moment.
The right video pops up at the right point in your journey, whether you're building your story, writing a pitch or deciding when to follow up.
A complete framework for your kind of press.
Step-by-step guidance for every type of media that matters to your business, from podcasts to national papers.
Ask journalists anything.
Regular live Q&As with working journalists, plus a library of past sessions to catch up on.
Get unstuck, fast.
Workshops and office hours where you can bring your pitch and get real feedback.
“[Quote from a member about what they learned from the videos or a Q&A]”
Nobody teaches you how PR actually works
Most people who try PR on their own aren't short on good stories. They just don't know the unwritten rules: what a journalist wants in the first line, when to follow up, and what gets a pitch deleted.
Journalists know those rules because they live by them. Until now, the only way to learn them was years of trial and error.
The Knowledge Hub hands them to you, one short video at a time, right when you need them.
Learn as you go
Start with your story.
Watch the videos on finding your angle and building your story.
Get help as you work.
As you pitch, reply to requests and follow up, the right video pops up to guide you.
Go deeper whenever you like.
Browse the full library, join a live Q&A or book into office hours.
FAQs
Working journalists, who share exactly how they want to be pitched and what makes them say yes.