Pitch Templates & Editor

Pitches that say PR pro, even if you're not.

Proven templates written by a working journalist, in an editor built for pitching. Fill in the highlighted bits, send it, and see the moment it's opened.

Podcast pitch template

Template

Subject line: PITCH: [your expertise + unique value proposition]

Hello [name],

[Quick intro:] I've been listening to [show name] for [amount of time] now, I particularly loved your recent show with [guest name] and found what you had to say about [main point] really interesting.

[Main pitch:] After listening for a while and finding out more about your audience, I think I/my client could provide them with some really valuable insights…

Our members have been featured in

Forbes
BBC
HuffPost
The Guardian
The Telegraph
Forbes
BBC
HuffPost
The Guardian
The Telegraph
Forbes
BBC
HuffPost
The Guardian
The Telegraph
Metro
The Independent
Cosmopolitan
Stylist
Daily Mail
Metro
The Independent
Cosmopolitan
Stylist
Daily Mail
Metro
The Independent
Cosmopolitan
Stylist
Daily Mail

Stop staring at a blank email.

Everything you need to write a pitch that gets read, in one place.

Written by someone who's been on the other side.

Every template is written by a journalist published in Forbes, Vogue and The Sunday Times, so you know the shape is right.

One for every situation.

Proactive pitches, opinion pieces, podcasts, speaking gigs, columns, follow-ups and replies to journalist requests.

Built on pitches that got people featured.

These aren't guesses. They're the structures that have already landed coverage.

Just fill in the highlighted bits.

Your details go in, the pitch goes out. No wondering what to include or what order it goes in.

Format it like a pro, in seconds.

A Notion-style editor with rich text and slash commands. Type / to add headings, lists and more, and it saves as you go.

Show, don't just tell.

Embed social posts straight into your pitch, so a journalist can see your story in action without leaving the email.

Send it or share it.

Email your pitch straight to the journalist, or share it as a link.

Know the moment it's read.

Track opens in real time, so you know exactly when to follow up.

Always sounds like you.

The template gives you the structure. The story and the words are yours.

The hard part isn't your story. It's knowing how to tell it.

“[Quote from a member who got featured using a template]”
[Name]
[Role]. Featured in [Publication].

Journalists decide in seconds

A journalist reads hundreds of pitches a week, and most of them are ignored before the end of the first paragraph. That's rarely because the story is bad. It's because it's buried, too long, or asking for the wrong thing.

A good pitch has a shape: what the story is, why it matters now, and why you're the person to tell it. Get that right and the journalist knows in seconds whether it's for them.

Our templates give you that shape every time, so you can put your energy into the story.

From blank page to sent pitch in minutes

Step 1

Pick your template.

Choose the one for what you're pitching, whether that's a podcast, an opinion piece or a reply to a request.

Step 2

Fill in the highlighted bits.

Add your story, your details and why it matters now.

Step 3

Send it or share it.

Email it to the journalist or share it as a link, then watch for the moment it's opened.

FAQs

A working journalist who has been published in Forbes, Vogue and The Sunday Times.

Pitch like you've done it a hundred times.

Pitch templates and the editor are included in every Pressflow membership, alongside your media strategy, source requests, the media database and Campaign Builder.