All of your campaign outreach now lives in one place.
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Run your PR like a relationship.
Every journalist, every pitch, every reply and every follow-up, in one place.
See where every pitch stands.
What you sent, who you sent it to and where it got to, in one view.
Pitches that feel personal, because they are.
Each pitch is shaped around what that journalist actually covers, so it reads like it was written for them.
Reach several outlets without a blast.
Approach a handful of writers in one sitting and each one gets their own version. No CC line, no identical email landing in five inboxes.
Follow up at the right moment.
The follow-up is often where the coverage comes from, so we'll tell you when a pitch has gone quiet.
Contacts that get warmer over time.
A full history with every journalist, so your second pitch is never a cold one.
Send it all from one place.
Pick your journalists from the media database, write your pitches and send them without leaving Pressflow.
“[Quote from a member who landed coverage from a campaign or a follow-up]”
The blast gets you filtered. The follow-up gets you featured.
When you want to reach several outlets, it's tempting to send one email to everyone. But a journalist can spot a round robin in about four words, and it's the fastest way to get filtered forever.
The other thing most people get wrong is giving up too soon. They send a pitch, hear nothing, and move on, when a well-timed nudge is often what gets the reply.
Campaign Builder fixes both. Every pitch is built for the person receiving it, and you'll always know when it's time to follow up.
From idea to inbox, one campaign at a time
Choose your journalists.
Pick one person or a handful of outlets from the media database.
Shape each pitch.
Build a version for every journalist, based on what they actually cover.
Send and track.
Send straight from Pressflow and see where every pitch stands.
Follow up and build the relationship.
We'll tell you when a pitch goes quiet, and every conversation is saved for next time.
FAQs
No, and that's on purpose. Even when you pitch several outlets at once, each journalist gets their own personalised email. Nothing is sent as a blast.