Personalised Media Strategy

Your story, created by a journalist. Ready to pitch to the right outlets.

Answer our questions about your business and we'll tell you exactly what your story is, and who you should pitch it to. Clarity from day one that beats months of pitching with no results.

Strategy/Media & Messaging Strategy

Prepared by Pressflow · Anonymised sample

Your one-line story: A workplace wellbeing consultant helping fast-growing companies keep their best people through periods of change.

Your three pillars

1. Retention in a downturn

Why keeping people is cheaper than hiring, and what leaders get wrong.

2. Wellbeing that isn't wallpaper

Moving past fruit bowls and yoga to the changes that actually move the needle.

3. The manager as the real HR

Why your middle managers make or break culture.

Where to pitch

Outlet	Format	Angle
Forbes	Expert column	Retention in a downturn
The Times	Comment piece	The manager as the real HR
Stylist	Feature	Wellbeing that isn't wallpaper
BBC Radio 4	Interview	Keeping talent through change

Why now: Layoffs are in the headlines every week. Editors want experts who can talk about keeping teams together, not just cutting them.

Ready-to-go angles

The hidden cost of every resignation letter
Three things managers should say during a restructure
Why your wellbeing budget isn't working

Our users have already been featured in

Stop guessing what to pitch. We can tell you right away.

A plan for getting into the press, built around what your business is trying to do this year.

Know exactly what to talk about.

The two or three subjects where you have something a journalist can't get from the next person, and where being known for it helps you sell.

Describe what you do in one sentence journalists get.

No more rewriting your intro badly every time you pitch. It's written down, ready to use.

Pitch the outlets that your audience is already on.

Named papers, magazines, podcasts, TV and radio slots.

Pitch ideas that are ready to go.

Inside each subject, the specific angles that work for you.

Know when to speak up.

The trends to watch, so you always have an answer to “why does this matter now?”

Written by a human.

Every strategy is written and edited by a media industry veteran before it reaches you.

You don't need more contacts. You need a plan.

“Wow, really impressed. And so helpful, as I overthink everything, so this is really good for me to focus, and have a solid strategy that I can trust. Very easy to do, and definitely understood my business and story and what I'm trying to accomplish. Very very happy!”

Cheryl Sharp

Workplace Domestic Abuse Consultant. As heard on BBC, Times Radio and LBC.

Make your coverage add up to something

Most people who “don't know where to start” aren't missing information. They have 15 things they could talk about and no idea which one the media wants, so every pitch starts from scratch.

Without a plan, you say yes to whatever comes along. A year later you have a podcast episode, a quote in a roundup and some local radio, and not one client who can name any of it.

Your strategy is what turns press into a marketing engine that grows your business.

From blank page to pitch-ready in a day

Step 1

Tell us about your business.

Answer a set of questions written by a journalist who's been published in Forbes, Vogue and the Sunday Times.

Step 2

We build your plan.

Our AI is trained on a decade of knowing what gets people booked and what gets ignored. It turns your answers into your subjects, pitch ideas and target outlets.

Step 3

A media expert checks it.

A real person reads and edits every strategy before it's sent.

Step 4

Start pitching.

Your strategy lands within a day, and Pressflow matches you to live media opportunities that fit it.

FAQs

A plan for getting yourself in the press: what to talk about, how to describe yourself, and where to pitch. It's built for this year's goals, not handed over in a deck nobody opens.

Know your story. Know where to take it.

Your strategy is included in every Pressflow membership, ready within a day of joining.