The all in one platform to build a reputation
Pressflow is the journalist-trained AI platform that turns the media into your marketing engine. Get matched with live opportunities, pitch with a journalist's insider knowledge and reach the right inboxes directly. No retainers, gatekeepers or agency.
Waitlist members get first access to the Founding 50 rate.
Our members have already been featured in
The Problem
Sound familiar?
You've had great client results but no one outside your immediate circle knows it
You know you're good. Your clients know you're good. But when someone Googles you, there's nothing that proves it. You're still the best kept secret in every room you walk into.
You've grown on social before. It just never sticks
You've had good months. Then you stop posting and your traction resets like it never happened. You're not here to feed an algorithm, you're here to build something that lasts. Right now it's all on rented ground.
You know press would change everything. You just have no way in
Agencies quote thousands a month that you need to spend elsewhere. Cold pitches vanish into the void. You don't know which journalists cover your space, what they actually want or when they need someone exactly like you. So you keep meaning to pitch and keep not doing it.
You're spending more time marketing than leading
Every hour on captions is an hour not spent on the business. Meanwhile the founder with half your expertise is in Forbes and clients arrive at her inbox already sold.
PR has always felt like a club you weren't invited to. Pressflow is the invite.
How It Works
The all-in-one PR platform
The strategy, the tools and the people - everything you'd pay an agency for, in one platform you actually control.
Start with a strategy — not a blank page
Tell us about your business and your goals, and get a PR strategy built for you — created by a working national journalist. From day one, you know exactly what to pitch, who to pitch it to, and why it will work.
Everything you need to do PR, in one dashboard
Live media opportunities matched to your expertise, journalist contacts and meetings, pitch templates, a built-in CRM, tracking and notifications - the moment media need someone like you, you'll know, and you'll have everything you need to act on it.
Backed by a community that gets you seen
Workshops, events and live Q&As where you can meet journalists who actually cover the stories. You're never doing PR alone - you're learning from the people who decide what gets written.
Your Dashboard
Your personalised dashboard
Everything in one place: your strategy, live opportunities, your pitches, your progress. Alongside what's trending in your industry and updates on your current media contacts. Log in and know exactly what to do next.
Strategy
A media and messaging strategy created just for you
Before you even start taking action, we'll create a strategy personalised just to you - your USP, your capacity and your goals - so you can say goodbye to guesswork and only do the outreach that will actually work for you.
Journalist-Trained AI
A journalist in your pocket
Our AI is trained by a working international journalist — so your pitches sound like something a reporter actually wants to open, not a press release from 2009.
Live Requests
Live journalist requests, matched to you
Journalists post what they need every day. Our AI matches requests to your expertise, so you only see the opportunities worth your time.
Media Lists
Targeted media lists
No more guessing who covers your industry. Build a list of the right journalists, editors and producers at the right media outlets — with direct email access.
Pitch Templates
Pitch templates, when you need them
Proven structures for every scenario — launches, expert commentary, brand stories — ready to adapt in minutes.
Campaign Outreach
Campaign outreach that learns
Run outreach end-to-end and see what lands. Every pitch makes the next one smarter.
Academy
Full academy access
Journalist-led training that teaches you how the media actually works — so you're not just using a tool, you're building a skill.
Journalist Q&As
Monthly Q&As with journalists
Ask working journalists, editors and producers what they want, what they ignore, and what makes them hit reply and build working relationships with them.
Workshops
Monthly workshops
Hands-on sessions to sharpen your skills, your strategy and your pitches.
Office Hours
Office hours
Live coaching and troubleshooting every month. Bring your pitch, leave with a better one.
Community
Community, online & offline
Events, connections and a network of people doing PR the same way you are.
FAQs
Everything you might be wondering, answered.
No - that's the point. The platform, your personalised strategy and the academy are built for people doing this for the first time.
Join the Founding 50
Pressflow 3.0 launches Autumn 2026. Waitlist members get first access to the Founding 50 rate — £199/month, locked in for life. Only 50 spots, gone at launch.